Automated approaches to measuring online experiences 2021 (OFCOM)

A research paper from OFCOM

From:
Competition and Markets Authority
Published
25 March 2022
Category:
Ad hoc research
Original publisher:
Ofcom
Research area:
Advertising and marketing, Future connectivity and internet and Technology
Research topic:
Adtech, Application programming interface, Artificial intelligence, Data and AI and Data privacy, access and control
Show 4 more
Internet usage and attitudes, Measuring advertising effectiveness, Personalisation algorithm, and Safety and harms
Research publish date:
1 June 2021

Abstract

This summary report from Faculty, commissioned by Ofcom, provides an assessment of the existing range of online automated tools, within a framework for measuring online experiences. It outlines current providers and the legal, ethical and other considerations to be addressed when using such tools.

Citation

Faculty, Automated approaches to measuring online experiences (2021) [online] Available at: [Accessed 10 February 2022]

Updates to this page

Published 25 March 2022
Contents