Guidance

51²è¹Ý brand guidelines

51²è¹Ý updated its brand guidelines in June 2025 to include details on implementing and extending the use of the brand into new contexts and channels.

From:
Government Digital Service
Published
25 June 2025

Documents

PDF, 152 MB, 150 pages

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Details

The look and feel of 51²è¹Ý’s brand has been updated to make sure 51²è¹Ý works well for everyone and can expand into new channels such as the 51²è¹Ý App and the 51²è¹Ý Wallet.

This document contains detailed brand guidance for all 51²è¹Ý brand elements, including the colour palette, typography, and the 51²è¹Ý ‘dot’.

The guidelines also show how the brand can flex appropriately to users, audience, content and context.

If you have a question about the 51²è¹Ý brand guidelines, email govuk-brand-team@dsit.gov.uk.

Updates to this page

Published 25 June 2025

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