Ebola: the Limitations of correcting misinformation
Comment article in the Lancet
Abstract
Communication and social mobilisation strategies to raise awareness about Ebola virus disease and the risk factors for its transmission are central elements in the response to the current Ebola outbreak in west Africa. A principle underpinning these efforts is to change risky ābehaviourā related to ātraditionalā practices and āmisinformationā. Populations at risk of contracting Ebola virus disease have been exhorted to āput aside, tradition, culture and whatever family rites they have and do the right thingā. Messages designed to correct perceived misunderstandings include: āEbola is caused by a virus. Ebola is not caused by a curse or by withcraftā; āscience and medicine are our only hopeā; and ātraditions killā.
Citation
Clare Chandler , James Fairhead, Ann Kelly, Melissa Leach, Frederick Martineau, Esther Mokuwa, Melissa Parker, Paul Richards, Annie Wilkinson : Ebola: the Limitations of correcting misinformation. The Lancet Volume 385, Issue 9975, 4ā10 April 2015, Pages 1275-1277 DOI: http://dx.doi.org/10.1016/S0140-6736(14)62382-5