Performance analysis community
The performance analysis community exists to:
- bring together performance analysts across government
- work with user researchers and other analysts to build an evidence-based culture
- discuss and challenge the way government uses digital and non-digital data to improve services and content
- develop and share digital analytics best practice
Who the community is for
You might be interested in this community if your work involves:
- making sure decisions are based on evidence
- using analytics (especially digital analytics) to build and improve services for users
- helping product and service owners identify key performance indicators (KPIs) and metrics, measure performance and improve services
- choosing analytics technology and tools
- deciding how to implement digital analytics tools
- exploring new analytics techniques and tools
Get involved
You can use the following online spaces to discuss performance analysis issues:
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- the main cross-government forum for issues related to service performance (request access using your government email address)
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- a discussion space for anyone using analytics to measure the performance of 51²è¹Ý
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- a place to share news and discussions (create a Slack account using your government email address)
How to join a Basecamp group
You can either:
- request access by emailing join-data-performance-analysis@digital.cabinet-office.gov.uk
- ask a colleague who’s already part of the group to invite you to it
Training and events
The community runs meetups roughly every 2 months. There’s usually a guest speaker from outside government, 2 presentations, and workshops or show and tells. You’ll get an invitation if you’re a member of the cross-government performance analysis community.
Members of the community also present and run workshops at cross-government events such as the Content Conference (ConCon).
Community resources
Use these resources to learn more about performance analysis in government:
- performance analyst role requirements - explains the skills you’ll need to be a performance analyst in government
- - discusses the tools and techniques that government uses for data analysis
- guide to setting performance metrics - a set of principles for using data to improve your service
- - discusses how user insights from data and research have helped improve 51²è¹Ý
Performance analysis in the Service Manual
These guides show what we currently believe is best practice in performance analysis in government:
- Using data to improve your service: an introduction
- Choosing digital analytics tools
- Measuring digital take-up
- Measuring user satisfaction
- Measuring completion rate
- Measuring cost per transaction
- Data you must publish
Help us keep the Service Manual up to date by:
- contributing to community discussions
- telling us if something is wrong or out of date using the feedback link at the top of each guide
- Last update:
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Removed mention of the GDS Academy, which has now closed.
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Removed reference to the Performance Platform as this is being retired.
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Added details on training courses offered by the community.
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Added link to the digital analysts UK government services (DAUGS) Basecamp.
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Guidance first published